Our Story
Meet
Wendy
With over 40 years of experience in the fashion industry — including 25 years at Theory — Wendy has led, educated, and guided companies to thrive authentically and profitably. Having seen the industry from multiple perspectives, she understands where challenges lie and where opportunities to transform are hiding in plain sight. At Golden Collective, Wendy helps businesses strengthen company culture and build growth that endures. She doesn’t cut corners. Instead, she weaves productivity and purpose into the very fabric of a brand, creating solutions that ensure every function supports a cohesive identity and a clear path to profitability.
She believes innovation flourishes in environments where collaboration and accountability exist. As a cultivator of synergy, Wendy empowers cross-functional teams to think differently, communicate openly, and move collectively toward shared goals.
Relationships are at the heart of her philosophy. She forges partnerships with employees, suppliers, vendors, and teams built on trust and mutual value, because strong relationships are the bedrock of profitable and sustainable success.
Wendy and her team bring together experts across disciplines to help businesses grow with intention — transforming complexity into clarity and aligning purpose with performance.
Meet Wendy
With over 40 years of experience in the fashion industry — including 25 years at Theory — Wendy has led, educated, and guided companies to thrive authentically and profitably. Having seen the industry from multiple perspectives, she understands where challenges lie and where opportunities to transform are hiding in plain sight. At Golden Collective, Wendy helps businesses strengthen company culture and build growth that endures. She doesn’t cut corners. Instead, she weaves productivity and purpose into the very fabric of a brand, creating solutions that ensure every function supports a cohesive identity and a clear path to profitability.
She believes innovation flourishes in environments where collaboration and accountability exist. As a cultivator of synergy, Wendy empowers cross-functional teams to think differently, communicate openly, and move collectively toward shared goals.
Relationships are at the heart of her philosophy. She forges partnerships with employees, suppliers, vendors, and teams built on trust and mutual value, because strong relationships are the bedrock of profitable and sustainable success.
Wendy and her team bring together experts across disciplines to help businesses grow with intention — transforming complexity into clarity and aligning purpose with performance.
Meet The
Collective
Wendy Waugh
Founder & CEO of Golden Collective Inc.
I make things work. With over 30 years in the fashion industry — including 25 years at Theory — I understand where challenges lie and where opportunity is hiding in plain sight.
My work with growing top fashion brands, global sustainability organizations, and the Council of Fashion Designers of America has shaped a perspective grounded in clarity, purpose, and real-world experience.
Today, I use that insight to help businesses strengthen their teams, processes, and vision so they can grow authentically and profitably.
Bryn Jackson
Founding Associated at Golden Collective Inc.
At Golden Collective, Bryn brings together her love of fashion, design, and sustainability to help brands grow with intention. With experience across early-stage companies and established labels in Europe and the U.S., she offers a thoughtful, cross-disciplinary perspective.
Her client-first approach and versatility enable teams to move from vision to reality, fostering sustainable practices and shaping creative, strategic outcomes.
Scott Echols
Founder & Director of The Textile (re)Institute™
Bio coming soon.